Marketing had been on the back burner for more than a year. The time finally arrived to move several marketing initiatives forward, but our client’s marketing person was out due to an unexpected medical leave.
They called on WISE Inside, WISECHAPTER3’s interim marketing director service, to fill in on a part-time basis. Over the course of seven months, Tammy and her team built, managed and executed critical brand and marketing projects, including developing a new company name, reengineering the website, rebranding the core product, designing a company overview piece and producing six animated videos. This left valuable time for the client to focus on big picture strategy and building the sales pipeline.
Category: WISE Inside: Interim Marketing Director